« Meet the Pioneers
Oscar Andres Rojas Guerrero
30 · Bogota, Colombia

Bluu: Influencer ecommerce for LatAm
https://www.bluu.com.co/
Latin America has the highest share of internet users whose online shopping behavior is influenced by social media at over two thirds of the online population. Yet existing solutions like Avon, Yambal and Herbalife limit social sellers to 20 clients. Bluu is a marketplace that connects suppliers with sellers at a 10x higher ceiling of 200 clients. They simultaneously solve the pain points of inventory, payment collection and fixed commissions, which has driven 83% MoM growth.