Atelier is a no-code visual editor for business owners to build headless storefronts with blocks that effortlessly produce a look that mimics any top store. Greg, Atelier’s founder, realized that when helping build his wife’s lingerie brand and a prior e-commerce platform. But after researching hundreds of top e-commerce websites, he realized that small businesses were limited by outdated templates that were leagues away from sleek custom sites of top brands.