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  • Find Product-Market Fit
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1 Estimate your PMF
2 Create a survey
3 Email your users
4 Measure your PMF
5 Define early adopter
6 Talk to 5 users
7 Write your roadmap
8 Start a feedback loop
9 Build
10 Final boss
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Welcome to Find Product-Market Fit!

Product-market fit means having built something of real value for a significant market. And until you find it, it's the only thing that matters for a startup.

You can always feel when product/market fit isn't happening. The customers aren't quite getting value out of the product, word of mouth isn't spreading, usage isn't growing that fast, press reviews are kind of "blah", the sales cycle takes too long, and lots of deals never close.
— Marc Andreessen, cofounder of Andreessen Horowitz

We’ll walk you through talking to your users, quantifying PMF, and building a must-have product. You'll find this course useful if:

  • Users aren't getting enough value out of your product.
  • Users aren't sticking around for long.
  • You're not quite sure what to build next.
Get started
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