A collection of articles & videos we consistently recommend to Pioneers.
- Set goals
- Send investor updates
- Consider working in public
- Know when to hire
- Optimize for learning
- Pick the partner, not the firm
"Let's say you have a product, a portfolio, or just an idea you want to share with everyone on your own website. Before you publish it on the internet, you want to make it look attractive, professional, or at least decent to look at. What is the first thing you need to work on?"
- Viral Marketing
- Public Relations
- Unconventional PR
- Search Engine Marketing
- Social & Display Ads
- Offline Ads
- Search Engine Optimization
- Content Marketing
- Email Marketing
- Engineering as Marketing
- Targeting Blogs
- Business Development
- Affiliate Programs
- Existing Platforms
- Trade Shows
- Offline Events
- Speaking Engagements
- Community Building
"When introducing two people who don't know each other, ask each of them to opt-in to the introduction before making it."
"Act I: Make your case. What are you building? What can it become? Why now? Why you? Act II: De-risk your approach. What have you done to increase your odds of success? Act III: Broaden your case. What does success mean to you, your investors, and the world?"
"Stripe Atlas has helped a few thousand companies get started and assisted dozens with refining their pitches. We distilled these lessons to help the community. They are focused on pitching investors, from the perspective of an early-stage company. We’ve worked with Y Combinator to update this guide with perspective from YC CEO Michael Seibel, YC and YC founders who started their companies on Stripe Atlas."
"Figma is a prime example of sequencing loops. They’re now widely viewed as successful, but the key factors in their success and what bets they must make to get to the next level are less widely understood."
"Tony Fadell was hired to create the iPod in late January 2001. Steve Jobs greenlit the project in March 2001. They hired a contract manufacturer in April 2001, announced the product in October 2001, and shipped the first production iPod to customers in November 2001, around 290 days after getting started."
"The real brilliance of the product was the ability to do all this without writing a single line of code. There was no need for server-side scripting or knowledge of SQL, which made the product very consumer-friendly. The product’s accessibility also made it potentially attractive to a much wider target market. Liu’s instincts about the potential for an innovative spreadsheet/database hybrid were right on the money."
Good writing is a business advantage - George Tannenbaum
"Definitional writing informs people of what a brand is or what it sells and why it’s better and why you need it. Can you really succeed without that? Demonstrations show how things work and helps people believe in the verities and realities off a product or service. In a unique, memorable and ownable way."
"You grew your chess education platform to over a million users. How did you do that?"
An excellent collection of evergreen posts from 2007 including The only thing that matters (product/market-fit).
"We’ve worked with experienced entrepreneurs and industry experts to give you authoritative, actionable guidance on how to run the business side of your company, so that you can focus your efforts on building something people will love."
Pioneer founder Daniel Gross's writings on everything from deciding what to build to getting acquired.
- Shoe Dog (Nike origin story)
- Creativity Inc. (Pixar origin story)
- The Hard Thing About Hard Things (Opsware origin story)
- The Mom Test (talking to users)
- Founders at Work (founder stories from early 2000s)
- The Founder’s Dilemma (equity, cofounders, first hires, etc.)
- What you do is who you are (creating strong company culture)
- The Lean Startup (startup advice)
- Zero To One (how to think different)
- Clean Code (efficient engineering)
- Measure What Matters (setting goals)